Branding

Naberini news images

16 February 2014

For its juices the company has developed the  brand. The logic of the name is built around the concept that a glass of NABERINI juice is a glass of fresh fruit picked up directly from nature and prepared especially for you. NABERINI juices are meant to take you closer to nature because they bring joy, happiness and freedom. NABERINI is the transcription in English of two Bulgarian words “NABERI” and “NI”, or “pick us from the tree”. This is why the company has selected as a logo a tree whose trunk is a hand that picks a fruit from a tree. At the same time NABERINI carries the notion of berries, which are important ingredients of its juices.